March 2023 - February 2024
1. Fast charging OTP web app
Roles
Sarah, the Busy Urban Commuter, 34
💼 Marketing Manager
🏠 New York City, NY
🚀Motivation: Sarah wants a seamless, quick way to charge her EV on the go, as she has a busy schedule and limited charging options at home
🎯Main goal: to find, use, and pay for public chargers quickly, with easy tracking and receipts for expenses
😖Main pain point: frustration with lengthy setup processes and unreliable chargers that waste her time
✏️Quote: "I don’t have time for complicated charging processes - I just want to plug in, pay, and go.”
James, the Long-Distance Traveler, 46
💼 Business Consultant
🏠 Chicago, IL
🚀Motivation: James depends on public chargers during long drives and wants confidence in the reliability and efficiency of each charging stop
🎯Main goal: to access a network of chargers that provide real-time availability, quick payment, and expense tracking for work purposes
😖Main pain point: annoyance with chargers that are out of order or don’t provide accurate information on availability and cost
✏️Quote: "when I'm traveling for work, I need to know where I can charge without any surprises”
Lisa, the Environmentally Conscious EV Newbie, 28
💼 Elementary School Teacher
🏠 Austin, TX
🚀Motivation: Lisa is passionate about reducing her carbon footprint and is new to EV ownership, so she seeks simplicity and guidance in charging her vehicle.
🎯Main goal: to use an app that makes the charging process straightforward and helps her understand the cost and duration.
😖Main pain point: overwhelm from complex apps or unclear charging information, especially regarding payment and charger status
✏️Quote: "I just need a simple way to charge my car without feeling lost or unsure of what to do next.”
2. Route planning feature in App
I designed a user flow leading users to select their location and destination, receiving charging points based on their current and desired SoC (=State of Charge). An intuitive solution, helping to increase charging sessions while enhancing the user experience
Roles
Emma Green, 40
💼 Product Manager at a tech company
🏠 San Francisco, CA
🚀Motivation: efficiently plan and optimize routes for her electric vehicle (EV) trips, saving both time and money by using the cheapest and fastest charging stations
🎯Main goal: ensure her EV is always charged to complete her daily and weekly commute with minimal hassle
😖Main pain point: frustration with having to manually check charging points along her route, often encountering fully occupied or non-functional stations
✏️Quote: "I want my app to guide me to the best charging stops seamlessly, so I don’t waste time or energy planning my routes”
James Lee, 42
💼 Fleet Manager for a logistics company
🏠 Seattle, WA
🚀Motivation: maximize fleet efficiency by ensuring that each EV in the fleet follows the most optimized routes with reliable charging stops
🎯Main goal: avoid delays due to unplanned charging stops and maintain operational efficiency for the fleet’s EVs
😖Main pain point: managing a fleet requires visibility into each vehicle’s battery status and ensuring drivers don’t deviate from the route or encounter charging problems
✏️Quote: "I need a reliable way to keep all our vehicles charged and on the road, without unexpected stops or issues with charging stations”
Sarah Patel, 36
💼 Freelance photographer
🏠 London, UK
🚀Motivation: maximize fleet efficiency by ensuring that each EV in the fleet follows the most optimized routes with reliable charging stops
🎯Main goal: easily plan routes that support her freelance work by integrating charging stops into her travels around the city and countryside
😖Main pain point: difficulty finding convenient and compatible charging stations along her spontaneous routes, which disrupts her work schedule
✏️Quote: "I need an app that doesn’t just plan my route but also ensures my car’s charge is sufficient for wherever my work takes me.”
Final design
Ella Eldadi
